Forever New, the renowned fashion brand known for its sophisticated and feminine designs, has partnered with former Miss South Africa, Natasha Joubert, to launch an exclusive bridal collection titled In White. As a bride-to-be herself, this collaboration is deeply personal to Natasha, making it a heartfelt and fitting partnership.
Forever New: A Legacy of Elegance
Forever New is an Australian fashion brand that has captivated the hearts of women worldwide with its effortlessly chic and timeless designs. Established in Melbourne in 2006, the brand has built a reputation for creating stylish and sophisticated apparel that celebrates femininity. With a presence in multiple countries, Forever New has become a go-to destination for elegant wardrobe essentials, including occasion wear, workwear, and casual pieces that exude grace and modernity.
Introducing In White

The In White collection is a carefully curated seven-piece bridal range that embodies romance, elegance, and modern sophistication. The collection features a variety of silhouettes, from sweeping maxi dresses to timeless mini dresses, all in exquisite shades of white. With intricate ruching, delicate fringe, vintage-inspired pleats, and floral embellishments, the designs celebrate bold femininity and are tailored to create unforgettable moments.
This collection is a true reflection of Natasha Joubert’s style and personal journey as she prepares for her own wedding. The collaboration seamlessly merges Forever New’s signature aesthetic with Natasha’s vision of bridal elegance, making it a dream collection for brides-to-be who seek classic yet contemporary designs.
However, In White is not exclusive to brides. With its classic silhouettes and timeless appeal, the collection is perfect for other special occasions, from elegant soirées to milestone celebrations. Whether attending a formal event, a white-themed party, or simply embracing the chic sophistication of white, these designs offer versatility beyond bridal wear.
The Rise of Fashion Collaborations with Influencers and Celebrities

In recent years, fashion brands have increasingly turned to influencers and celebrities to create exclusive collections that resonate with their audiences. These collaborations allow brands to tap into the loyal following of influencers while giving consumers access to unique, limited-edition pieces that reflect the personal style of the collaborators.
Forever New’s partnership with Natasha Joubert follows this trend, showcasing the power of celebrity collaborations in the fashion industry. By teaming up with Natasha, Forever New not only reaches a wider audience but also strengthens its position as a brand that celebrates real-life moments and personal milestones.
From high-end designer collaborations with A-list celebrities to influencer-driven capsule collections, the fashion industry continues to embrace the influence of digital personalities and public figures. These collaborations offer a fresh perspective, blending the creative vision of the brand with the unique style of the individual.
A Collection for the Modern Bride and Beyond

With the In White collection, Forever New and Natasha Joubert bring a fresh take on bridal fashion, ensuring every bride feels elegant, confident, and radiant on her special day. Whether opting for a vintage-inspired pleated maxi or a sleek, floral-embellished mini dress, the collection caters to brides seeking timeless yet fashion-forward pieces.
At the same time, this collection extends beyond weddings, offering sophisticated and feminine looks for a variety of formal occasions. The versatile designs allow women to embrace elegance effortlessly, making In White a must-have collection for anyone who appreciates timeless style.
For those looking to embrace elegance with a touch of modern femininity, the In White collection is a celebration of love, style, and sophistication. This collaboration is not only a testament to Natasha Joubert’s impeccable style but also a reminder of Forever New’s commitment to crafting designs that make every moment unforgettable.
The In White collection is available exclusively at Forever New.
