Supermodel and former Victoria’s Secret Angel Jasmine Tookes is making her mark beyond the runway with the launch of her first beauty brand, Brunel, officially debuting on May 15. Known for her glowing skin, grounded presence, and timeless beauty, Tookes has long been admired for her balanced approach to wellness. Now, she brings that same philosophy to her brand, offering a refined entry into the world of clean beauty and sensorial skincare.
Brunel’s first collection introduces a trio of body oils—formulated to elevate your mood while nourishing your skin. Described as a “trinity of body oils,” each product is infused with fine fragrance and high-performance ingredients, blending skincare benefits with emotional wellness. Jasmine Tookes has been subtly teasing the brand’s launch on her social media platforms over the past few months, sparking curiosity with glimpses of the packaging and hints about the brand’s identity. When she finally revealed the full collection, it became clear that Brunel is not just about beauty—it’s about feeling.
The collection includes “The Awakening” body oil, a silky blend of safflower, castor, coconut, and jojoba oils designed to energize and hydrate the skin. It’s intended to be part of your morning ritual, helping you start your day with intention and clarity. Then there’s “The Renewal” body oil, a calming dry oil created to deeply hydrate, soothe, and restore the skin. Made with sunflower, camelina, and quinoa seed oils, it promotes a glowing complexion while inviting a sense of stillness and relaxation. Finally, “The Golden Hour” glow body oil delivers a lightweight, hydrating finish with a subtle golden shimmer. Infused with ingredients that brighten and energize, it leaves the skin with a radiant, sun-kissed glow that captures the magic of late-afternoon light.
Brunel is grounded in the belief that beauty should be a sensory experience. Every product is crafted to nourish both the skin and the senses, offering clean, conscious formulations that support how you feel—not just how you look. It’s a philosophy that reflects Tookes herself: elegant, intentional, and deeply in tune with the connection between mind, body, and beauty.
The launch of Brunel also signals Jasmine Tookes’ entry into the growing world of celebrity entrepreneurs who are using their platforms to build meaningful businesses. In an age where authenticity drives consumer trust, more and more public figures are moving beyond endorsements to create brands that reflect their personal values. Tookes joins a class of modern beauty founders like Rihanna, Selena Gomez, and Hailey Bieber—women who are not only influential but invested in creating high-quality, thoughtful products. What sets Brunel apart is its commitment to emotional well-being through beauty. Rather than chasing fleeting trends, the brand seems focused on longevity, simplicity, and real impact.
Brunel reflects a thoughtful approach to self-care—one that blends luxury with purpose. With its clean formulations, elegant design, and focus on emotional well-being, Brunel is poised to carve out a space in the ever-evolving beauty industry.
