Sofia Richie Grainge has officially entered the next chapter of her fashion journey with the launch of SRG, a brand that perfectly encapsulates her signature aesthetic, polished yet effortless, timeless yet modern. In collaboration with REVOLVE Group, Inc., the new line marks a sophisticated expansion of the retailer’s in-house portfolio, offering refined wardrobe staples that embody Sofia’s instinctive sense of style.
Known for her understated elegance and quiet luxury approach to dressing, Sofia’s personal style has captivated fashion lovers worldwide. With SRG, she channels that sensibility into a ready-to-wear line designed for longevity rather than fleeting trends. Each piece reflects her philosophy that true style is intentional, confident, and deeply personal.
“SRG is a reflection of the way I’ve always approached getting dressed, intentional, timeless, and personal,” Sofia shared in a statement. “I wanted to create a brand people return to season after season, with pieces built on quality and created for longevity.”
The debut SRG collection delivers exactly that. Featuring impeccably tailored suiting, silk shirting, elevated outerwear, and versatile dresses, the line is rooted in neutral tones with subtle seasonal accents. Each garment demonstrates an appreciation for craftsmanship and thoughtful design from the drape of a silk shirt to the cut of a blazer. Prices range from $250 to $1,850, with sizes from XXS to XL.
According to Raissa Gerona, Chief Brand Officer at REVOLVE, partnering with Sofia felt like a natural fit for the company’s evolving vision. “She is an incredible collaborator, bringing her perspective to every detail. SRG expands our offerings while celebrating modern femininity through clean lines, classic silhouettes, and refined craftsmanship.”
SRG’s launch comes at a time when consumers are increasingly drawn to brands that prioritise authenticity and lasting quality. Sofia’s ability to blend timeless style with a contemporary edge positions SRG as a label that transcends seasonal trends a reflection of the modern woman’s wardrobe and mindset.
The first drop of SRG is now available exclusively on REVOLVE.com, FWRD.com, and SRG-Atelier.com.With this debut, Sofia Richie Grainge proves once again that her influence extends beyond being a fashion muse, she’s shaping the very future of modern, considered style.
